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According to Rohit Bhargava “The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs. “
Social Media optimization is a part of Search Engine optimization inspite of that there is a difference between both .SEO is mainly used to mechanize the entire activity whereas SMO main aim is humanizing it.
SMO is mainly done to increase brand loyality, enhance customer awarness and to invite people to participate more and more.
Social media optimization is in many ways connected as a technique to viral marketing which means marketing through word of mouth which is mainly created in SMO through the use of networking in social bookmarking video and photo sharing websites.
SMO promotes a web site by placing ideas within online communities with the hope that they will spread it gradually. SMO helps in promoting particular site by adding RSS feeds.
Blogging is one of the categories of Social Media Optimization. Blogging stands as one of the most widely used social media tools employed by people to develop interactions among one another. There are more than 80 million blogs on web and 60,000 blog posts are published on net every hour around the clock. A new blog site is created every second and the total number of blogs on the entire web doubles itself every five months
Blogs means creation of one page website s that can be accessed from anywhere and anyone in the world . Blogs have their own significant value which reflects the popular opinion and ideas. Blogs are not just opinion or idea sharing platforms but also junctions of knowledge sharing.
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